Barnfield Academy,
South Luton

Barnfield South was the second of the two Luton schools sponsored to become an Academy.

The brief for the second Barnfield prospectus was to create an informative and vibrant 'marketing' prospectus to inform prospective students, and parents, about the changes happening in the coming months.

Fusional suggested that a broad selection of Barnfield South students should be used for some of the visual content in the prospectus, thus directly involving the students in the re-branding of their school. The principle was open to this idea and an afternoon was spent photographing the students going about their everyday lessons.