Qualitool Ltd is a precision engineering tooling supplier. After trading for six years it became obvious we needed to upgrade our image.

After speaking to various designers including Fusional, I believed Fusional understood our needs more and gave us the confidence we needed.

After initial talks I was surprised how quickly Fusional encaptulated our industry with no previous experience of it. And we were on our way to selecting our new logo within a week.

After the success of the logo, Qualitool gave Fusional the opportunity to quote for our promotional brochure of which previously we've had four. This is a 20 page A3 brochure with a circulation of around 16,000. Fusional came up with some ideas which we felt would give Qualitool a more professional look and structure, also giving us a saving on our printing costs of which Qualitool was most surprised at.

Within the first week of the brochure going out, it was clear that this was going to be our most successful yet. It generated our largest number of new accounts within the shortest period of time and is also now recognised as the most professional promotional brochure within our market place.

Lee Baillie - Director

I have worked with the team at Fusional for several years, most recently in relation to projects for Select Service Partner Ltd.

Examples of these projects include the creation of logos and folder covers/spines, and most recently, the creation of a new Unit/store based training package called “How To…”

This tool consisted of A4 training cards that focused on one task and/or activity per card (relevant to the role of a Team Member and Supervisor). These cards were designed by Fusional to be full colour and include photographs and illustrations so as to minimise the amount of text used in describing the task. They designed these in such a way so as to make the images work well when photocopied or printed off in black & white.

This project demonstrated what I would consider to be Fusional’s strength (next to their design ability of course!). This strength is simply their flexibility to meet the needs of their client. Whilst I have worked with other design businesses, I have always found the formal briefing and subsequent review and amendment process to be very constrictive. With the team at Fusional, whilst we still provide them with as a full a brief as possible, they remain very open and adaptable to changing needs and last minute additions to the design.

They remain very focused on delivering what I need and work to ensure every deadline is met, and to the standard required.

I have no issue commending their work to other businesses and would be happy to speak to any prospective customer who wanted to know more about the Fusional team and their quality of work.

Lee Sheldon - SSP

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Brand Technology Ltd met the Fusional team a few weeks prior to the Euroshop
Retail Show 2008 in Düsseldorf Germany.

The brief was to produce a 28 page brochure including a catalogue, cd-rom and dvd show reel to be incorporated into our exhibition stand as we launched a new 'off the shelf' modular display system called system OMNIA™
 
With Brand Technology supplying the imagery Fusional task was to adapt to our brand and build a professional design and marketing image quickly as the show date loomed. The entire project was designed, printed and delivered on-time and under budget.
 
I would recommend Fusional to any prospective client for the flexibility and understanding that good high impact visual design always sells and speaks a thousand words.

Daniel O'Meara - Sales Director, Brand Technology Ltd.

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